Earthday 2012

Environmental Responsibility and Social Enterprise with Camilo Ferro

Most businesses are focused on one thing, profit. They work for profits for their stockholders, profits for their CEO, and profits to grow the business larger and larger. The problem with a focus on solely profits is that often the consumer, the workers, and the environment can all fall victim to a company’s desire for profits.

Thankfully there is a new way to do business, social enterprise. A social enterprise is not a charity, although it may have a non-for-profit component. A social enterprise is built around giving back in a sustainable manner. It is a for profit business which is also conscious of its actions and how it affects individuals and the environment. In the case of Better Bag Benefit Corporation, it is a focus on people, planet, and profit.

Earthday 2012
Earth Day 2012

The Empowerment Show guest is President and a Founder of Better Bag Benefit Corporation, Camilo Ferro who is a passionate entrepreneur and environmentalist. Believing in the potential of social enterprise, he strives to bring awareness to sustainability issues through Better Bag and the newly created TOSS Group. Camilo comes from a family of business owners and has found his true passion in working to eliminate the use of oils based disposable as well as developing Zero Waste strategies.

Listen in and learn about the growing problem of waste. As landfills become more full, what are options and measures we can take to best handle the waste. One of Camilo’s answers is to increase what we can compost which not only helps get rid of waste but provides us with rich soil. Listen in to this engaging discussion about helping handle waste in the United States, Columbia, and other parts of the world.

The Empowerment Show

Camilo Ferro

The Power of Education for Environmental Projects with Nancy Pearlman

My first conscious memory that we had a responsibility to the environment was in the form of two public service announcements.  The first was a Native American crying by the side of the highway telling me not to litter.  The other was Smokey the Bear telling me that, “Only you can prevent forest fires.”  Obviously a lot has changed since then. Cannon_RiverThe importance of education has not.  Awareness is one of the first tools I teach my clients.  Without awareness, there is no change.  Without change, our current habits can cause permanent detrimental issues for us and those around us.  One of those issues revolves around how we treat Mother Earth. Mother Earth is a resilient being.  She has the ability to shift and change and evolve as we humans create new pollutants and unnatural forms that do not easily or quickly break down.  She is a more powerful being than we are.  But we don’t have to make it tough on her.  And if we leave it up to her, she could make catastrophic changes that would affect the human race. Simple awareness is needed.  Are we creating in unison with the earth or are we creating things that harm the current environment?  Are we doing all we can to recycle, reuse, or repurpose what we purchase?  Are we consciously consuming?  Simple changes in our daily habits can make large impacts to the planet we call home. Nancy Pearlman is no stranger to the world of environmental education.  She coordinated the first Earth Day in Southern California back in the 1970’s.  ENVIRONMENTAL DIRECTIONS, her international weekly radio series, was started in 1977 and is now the longest-running environmental radio series in the country, with over 2,000 shows to date.  As Executive Producer and Host of the three-time EMMY-nominated environmental television series ECONEWS, Nancy covers every ecological issue.  Over her forty year career she has worked with hundreds of conservation organizations, serving as administrator, founder, member of advisory councils, participant, and member of boards of directors. She founded the Ecology Center of Southern California in 1972 and Project Ecotourism in 1993, Humanity and the Planet in 2001, Earth Cultures in 2004, and Nancy Pearlman, the Eco-Traveler in 2007.

Listen to Nancy Pearlman on The Empowerment Show to discussing the power of environmental education.