Successful Professional Pitches with Joie Gharrity

Do you have a hard time explaining your business?

Do potential customers have a hard time finding the value in your service?

Do you have difficulty answering the question, “why you”?

Press HeadshotListen in as Joie Gharrity founder of No. 113 BRANDING explains the importance of a professional pitch and how to craft your own.

Joie worked in the Hollywood entertainment industry for more than 15 years at top companies, such as The Walt Disney Company and Sony Pictures, in film, television, original web content, and branded entertainment. She was encouraged and taught techniques and strategies by high-level mentors on how to express her unique point of view in both her professional and personal life, which she refers to as her “brand.”

As her brand grew stronger she gained greater visibility, presence and impact, which in turn gained her greater influence and rewards in her field. She was hand-picked by the ABC Studio President to join the Stage 9 team which launched the first multi-media startup business for The Walt Disney Company.

After returning to the Bay Area, Joie was inspired to launch No. 113 BRANDING. She integrates her techniques and strategic branding vision with both the creative and business sides of the entertainment industry for her clients. Her techniques and strategies gain them greater influence and higher levels of success.

Joie Gharrity is committed to helping professional women around the world leverage their unique personal and professional brand.

Listen in as she shares her 5 Steps to Creating a Successful Professional Pitch.

Joie Gharrity

Personal Branding for your career or business with Joie Gharrity

This week I had the honor of working with a local networking group.  Together we uncovered the group’s personal brand.  There are so many networking groups out there, this group wanted to stand out.  They wanted to really promote what made them special.  The key to finding what made them special was getting to the heart of the group.  We did this by identifying Who, What, How, and Why. Who do they serve?  Not everyone, but those people they truly relate to; their tribe if you will. What do they provide?  Not just networking but those value-added, what’s in it for me benefits. How do they do it?  What are they ways they provide what they provide? Why do they do it?  What is their mission?  What is their heart? This is the process I took the network group through to find their authentic voice.  There is a similar process I use to when I am working with a client who is looking for their career or to start a new business.  We start from within and identify their unique authentic self and build forward from there.

Joie GharrityJoie Gharrity founder of No. 113 Branding integrates her techniques and strategic branding vision with both the creative and business sides of the entertainment industry for her clients.  Her techniques and strategies gain them greater influence and higher levels of success along with more confidence in their personal and professional lives.   Are you in sales?  Do you have your own business?  Are you looking to differentiate yourself in your job?  Do you feel you don’t know who you are?  Listen below to learn more about personal branding and how it can help you personally and professionally.

It's My Life Inc.

Brand You

People buy from people; they do not just buy products.  Think about your favorite store.  Do you shop there just because of their inventory, or do you shop there because of the feeling you experience and the customer service you receive?  The same is true for your business.  It is not just about the product or service you are selling, but it is about YOU.

What is Brand You?  Brand You is composed of four (4) parts:  Who, What, How, Why.

 

Who – Who do you serve?  All too often business owners think that their product is right for everyone or that they need to sell to everyone to survive.  The adage is “if you are everything to everyone, you are nothing to nobody.”  By defining and focusing on your true ideal customer, you will save marketing dollars, spend your time where you can gain the biggest benefit, and receive the highest conversion rate.

What – What do you provide?  This is not only the product or service you provide, but more importantly it is the problem you solve or the benefit received.  People do not want to buy an automobile.  What they do want is to safely arrive at work each morning, they want a way to deliver three children and gear to soccer practice on time, or they want the thrill of a high performance experience.  What is the problem you solve?

How – How do you do it?  What is the system, process, or experience you provide?  How you deliver your product or service is unique to you.  Many people may provide the same item but how you personally provide it is a unique differentiator.

Why – Why do you do what you do?  This is an aspect that is often overlooked, but is also most often the reason people will buy from you.  It is your passion.  It is what makes you special and why you are perfect to work with your ideal customer.  What is your mission and reason for providing the work you do?

Take some time to answer the questions above for you and your business.  The answers will lead you to the brand, tagline, look, and feel for your company which will lead to more revenue because you will attract the right people who will understand and be attracted to what you have to offer.  Everyone has a personal brand.  What is yours?